Sacai

FW23

Crafting visual stories: Sacai SS2024 x Carhartt collaboration

(Services)

BRAND CONTENT

(Deliverables)

VIDEOS • PHOTO • SOCIAL CONTENT

(The project)

Transatlantic was tasked with producing a series of high-impact content pieces for the Sacai SS2024 event. Our team orchestrated the entire production, managing photographers and filmmakers to capture the event’s highlights and the essence of the Sacai x Carhartt collaboration. We began with a teaser phase that built anticipation, followed by the creation of exclusive video content that showcased the collaboration in a dynamic and engaging way. The final deliverables included a series of video capsules and striking photos that were optimized for social media and other digital platforms, ensuring maximum reach and engagement.

(Context)

For the Sacai SS2024 fashion show, the brand sought to create compelling content that would capture the essence of this unique event and highlight their exclusive collaboration with Carhartt. The goal was to generate excitement and anticipation, particularly through visually stunning and engaging content.

(Result)

The content created for the Sacai SS2024 show successfully amplified the brand's presence and generated significant buzz around the collaboration with Carhartt. The teaser phase effectively built anticipation, while the exclusive video and photo content resonated strongly with the audience, enhancing the overall impact of the event and further solidifying Sacai’s innovative brand image.