PayPal: Content Summer 24

PAYPAL

A Global Print Campaign Capturing the Energy of Summer

paypal global print campaign

(Services)

GLOBAL PRINT CAMPAIGN

(Deliverables)

PHOTOGRAPHY

(Context)

For Summer 2024, PayPal entrusted us with the creation and production of a global print campaign. The objective was to design joyful and original lifestyle scenes set in the streets of Paris, showcasing the vibrant universe of PayPal while delivering imagery suitable for a worldwide audience.

(The project)

We imagined and produced a collection of striking visuals that brought PayPal’s brand to life, capturing authentic moments of connection and energy. These photographs were meticulously crafted to align with PayPal’s modern and approachable identity, while being adaptable for use across various print formats and global markets. From concept to execution, our team ensured every shot embodied the campaign’s joyful and dynamic essence.

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(Result)

The campaign provided PayPal with a cohesive and impactful series of assets for their global print strategy. The Parisian setting, paired with vibrant and authentic imagery, reinforced PayPal’s brand presence worldwide and resonated with diverse audiences across multiple regions.