Les Secrets de Loly: Awaken Your Hair Power
LSL
A Powerful Launch Through Engaging Content
(Services)
SOCIAL MEDIA CONTENT
(Deliverables)
VIDEOS • PHOTO • SOCIAL CONTENT• ADS
(The project)
We developed a "big idea" around the concept of "Awaken Your Hair Power," emphasizing the transformative power of the new products. Through a dynamic content ecosystem, we brought this vision to life with 3D videos, product packshots, and lifestyle photography. Each asset was designed to showcase the "superpowers" of the products, delivering a cohesive narrative that could be adapted across social media and digital platforms. This ecosystem of content supported a simultaneous launch in France and internationally.
(Context)
For the launch of three new products, Les Secrets de Loly, a leader in textured hair care in France, entrusted us to design and produce a series of digital and social media content. The goal was to create an impactful campaign that would resonate with their audience and highlight the unique benefits of their products.
(Result)
The campaign successfully elevated the brand’s digital presence, providing Les Secrets de Loly with a comprehensive set of assets to connect with their audience and reinforce their leadership in textured hair care. The engaging and visually striking content contributed to a seamless global product launch.
