Groover : Giving a New Pulse to Music
PAYPAL
Giving a New Pulse to Music
(Services)
CREATIVE STRATEGY • VISUAL IDENTITY • UX/UI • SOCIAL CONTENT • ADS
(Deliverables)
BRANDING
(Context)
Groover, the platform connecting independent artists with music media and industry professionals across Europe, the US, Canada, and Brazil, sought a rebranding that would capture its core mission: helping artists get heard. The objective was to create a visual identity that reflects the platform’s role in amplifying artists' voices and breaking through industry barriers.
(The project)
At the heart of this rebranding was the concept of a pulse—symbolizing both the rhythm of music and the impact Groover creates with each interaction. Every connection made through the platform sends a pulse that spreads and resonates, unlocking new opportunities.
We crafted a dynamic visual identity that embodies this concept:
A circular logo inspired by movement and connection
A vibrant color palette reflecting energy and creativity
Custom icons and illustrations that capture the essence of music and collaboration
To ensure a cohesive brand experience, we applied this identity across multiple touchpoints, from UX/UI mockups for the platform to engaging social media content and impactful ad campaigns.
(Result)
The campaign provided PayPal with a cohesive and impactful series of assets for their global print strategy. The Parisian setting, paired with vibrant and authentic imagery, reinforced PayPal’s brand presence worldwide and resonated with diverse audiences across multiple regions.