Global brand strategy
(Dossier perfumes)
Global brand strategy
A global brand strategy for the fair alternative to luxury perfumes.
(Brief)
We have been working with Dossier for 2 years on their global brand strategy.
The brand being present in the USA, Canada and Mexico, we accompany them daily on their branding, digital, social, paid strategy as well as content creation.
A 360° strategy that allows Dossier’s objective to be successfully met by creating awareness and conversion.
(Services)
• Strategy
• Creative direction
• Content creation
• Production
• Social media
(Deliverables)
• Global campaigns
• Photo and video productions
• Social media content
Branding & design
From the website to the various brand packaging, we partner with the brand daily in developing its branding and designing its content.
Social media
We support and manage Dossier's social media and community management teams to provide relevant, creative and engaging content every day. We develop dedicated content for Facebook, Instagram, Snapchat and Tiktok.
Instagram
+200K followers
Facebook
+25K followers
TikTok
+53K followers
Content production
To feed the various supports of the brand, we accompany Dossier in the production of their various photo & video contents. Several times a year, we consider shooting objectives to prepare several photo & video shootings.
Press relation & media
Finally, to activate a maximum of touchpoints, we also accompany the brand in the development of their press and media relations.
“Dossier (aka. everyone’s favorite fragrance [inspired by] brand…”
“Dossier acts as an affordable alternative by creating scents…”
“Make your whole home smell like decadence by using this candle…”
“We’ve rounded up a selection of the loveliest fall-ready fragrances…”