Unwrap your next memory

(Giftory)

Supporting the launch of a new brand: from naming to brand plateform

(Brief)

Giftory is the new platform for unforgettable experiences. Fosters connections through unforgettable adventures. With a user-friendly platform, effortlessly browse and select the perfect gift, making it a breeze to purchase and present a remarkable gift.

For the brand launch, we thought about the brand positioning and created the overall branding: from the name to the brand platform, including the production of the UX & UI layouts for the website.

(Services)

• Creative Strategy

• Art Direction

• UX / UI

(Deliverables)

• Creative brand guidelines

• Brand plateform

• UX / UI design

A brand platform based on emotion.

We live to experience emotions. It's emotions that touch the heart and stay etched in the memory.

Each unique experience that Giftory proposes will provide memorable and unique emotions for its customers. So we developed a brand platform based on emotion. With the design of the brand signature, we wanted to show that we offer more than just experiences, but real memories: Unwrap your next memory.

From this brand positioning, we established a joyful branding, centered on people and the emotions generated by their experiences.

Global UX / UI design for the creation of the website

After designing and creating the branding, the brand entrusted us with the entire creation of the website's UX & UI.

For several weeks, we worked the consumer journey to establish a simple and intuitive navigation on the website.

Using searches by city, experience or emotion, we facilitated the user experience.

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