For the launch of Giftory, Transatlantic was tasked with developing the brand’s entire identity, from its name to the creation of a comprehensive brand platform. The core of our approach was to build a brand based on emotion, recognizing that emotions are what touch the heart and remain etched in memory. We designed the brand signature, “Unwrap your next memory,” to encapsulate the idea that Giftory offers more than just experiences—it provides lasting memories.