Genderless collection
(Dossier perfumes)
Launch strategy
Launching a new and original collection
(Brief)
For the launch of Dossier's new Genderless collection, we did all the creative direction and content creation.
This new collection is an important event for the brand as it is the first original collection produced by the brand.
(Services)
• Strategy
• Creative direction
• Content creation
• Production
• Social media
(Deliverables)
• Video
• Photoshoot
• Social media content
Teasing phase before the launch
Before launching the collection, we produced some content to tease the launch.
The idea was to offer organic content to showcase the behind-the-scenes work for this collection. So we got Dossier's internals and early influencers talking.
Content production
We then produced several contents to announce the launch of the collection.
We worked on several backgrounds & ambiance to present the different universes of the three new fragrances.
A lifestyle video was also produced to present the range.
Social content
From the content, we created several social ads to promote the launch of the range.
We created several assets from teasing to launch and with several messages to reach all consumers in the purchase funnel.
TEASING PHASE
To tease the product and inform about the upcoming arrival of new products.
LAUNCH PHASE
Creation of advertisements with different messages.