Fenty Beauty
Fenty x Paris 2024 Olympics Games
Fenty Beauty x Paris 2024: Celebrating French Athletes with Fenty
(Services)
CONTENT CREATION
(Deliverables)
VIDEOS • SOCIAL CONTENT
(The project)
Transatlantic was tasked with creating a series of video capsules for Instagram and TikTok, following these athletes as they prepared for the Games. The content showcased the duality of strength and beauty, emphasizing how Fenty Beauty products complemented the athletes’ routines, both in and out of training. The videos captured authentic moments of their journey, from intense training sessions to self-care and makeup, offering an inspiring and relatable narrative to Fenty’s audience.
(Context)
In partnership with LVMH for the Paris 2024 Olympic Games, Fenty Beauty sought to highlight how beauty and sport intersect by supporting French athletes. The goal was to create content that showcased how Fenty Beauty could be part of athletes’ routines during their Olympic journey. We followed athletes like Magda Wiet-Hénin (Taekwondo), Flora Vautier (Ping-Pong), and Djelika Diallo (Taekwondo) during their preparation, capturing moments of training and makeup routines, blending beauty with the intensity of their Olympic preparation.
(Result)
The video series was a hit, amassing over 500K views on Fenty Beauty’s Instagram account. The campaign successfully engaged Fenty’s audience by blending the world of beauty with the power of sport, enhancing the brand’s connection with both beauty enthusiasts and sports fans.
