Dossier
Summer Trifecta
A digital campaign that brings the beach to the city
(Services)
SOCIAL MEDIA CONTENT
(Deliverables)
VIDEOS • PHOTO • SOCIAL CONTENT • ADS
(The project)
We took on the challenge of conceptualizing, producing, and orchestrating a comprehensive digital campaign for the “Summer Trifecta” launch. We created a cohesive content ecosystem, including campaign videos and photography that conveyed the sense of always being on vacation—even amidst the urban hustle.
These assets were utilized across social media platforms and integrated into paid advertising campaigns to maximize reach. The campaign featured lifestyle and product photography, along with a variety of social media content pieces designed to build anticipation and announce the launch of the new collection.
(Context)
For the launch of the new “Summer Trifecta” fragrance collection, the goal was to create a digital campaign that captured the essence of being on vacation, even in the heart of the city.
The campaign needed to evoke the feeling of endless summer days and beachside relaxation, making the new collection synonymous with that carefree vibe, no matter where you are.
(Result)
The “Summer Trifecta” campaign successfully captured the desired vibe, leading to a strong online presence with the campaign videos amassing over 150K views on Instagram and TikTok. The coordinated use of video, photography, and social media content not only announced the new collection but also reinforced the brand’s identity, making the fragrances synonymous with a perpetual summer state of mind.
