DOSSIER
New York Smell Better
Social media content creation for Dossier
(Services)
SOCIAL MEDIA CONTENT
(Deliverables)
VIDEOS • PHOTO • SOCIAL CONTENT
(The project)
We developed a comprehensive content strategy for Dossier, focusing on speed and adaptability to meet the fast-paced demands of social media. We created a “content machine” designed to produce high-quality content efficiently, tailored specifically for Instagram Reels and TikTok. The highlight of this initiative was the “New York Smell Better” series, where we collaborated with a content creator to explore the world of fragrance in the vibrant streets of New York City. This series featured engaging, street-level interactions with New Yorkers, introducing them to Dossier’s perfumes in a fun and authentic way.
(Context)
Dossier, a fragrance brand, sought to amplify its presence on social media by creating dynamic, engaging content that could easily be adapted for Instagram Reels and TikTok.
The objective was to produce organic, relatable content that resonates with a broad audience, while highlighting the brand’s unique fragrance offerings.
(Result)
The “New York Smell Better” series was a resounding success, generating over 250K views on Instagram and more than 500K views on TikTok. The campaign effectively expanded Dossier’s digital footprint, driving brand awareness and engagement through creative, organic content that resonated with a diverse audience.
