Dossier
Genderless
Unveiling sensuality: The launch of Dossier’s Nighttime edition
(Services)
CAMPAIGN
(Deliverables)
VIDEOS • PHOTO • SOCIAL CONTENT
(The project)
Transatlantic developed and executed a campaign that blended striking visuals with a powerful narrative, capturing the sensual and elegant nature of Dossier’s new fragrances. We produced a series of high-quality videos and photos that highlighted the luxurious feel of the scents, complemented by an organic social media strategy involving content creators. This mix of professional and user-generated content extended the campaign's reach and authenticity, ensuring a strong connection with the target audience.
(Context)
Dossier, a forward-thinking fragrance brand, was set to launch its new genderless collection, Nighttime Edition. This collection, featuring the bold Oud & Rose On Fire and the enchanting Orchid & Sandalwood At Dusk, required a campaign that would encapsulate the deep, sensual experiences these fragrances evoke. The goal was to create a compelling narrative that would resonate with a diverse, modern audience.
(Result)
The Nighttime Edition launch campaign successfully elevated Dossier’s brand presence, creating a powerful and immersive experience for potential customers. The combination of professionally produced assets and authentic content from influencers generated significant engagement across social media platforms, boosting both brand visibility and product desirability. The campaign not only showcased the depth and allure of the new fragrances but also reinforced Dossier’s position as a leader in the genderless fragrance market.
