Dossier

Billboard 3D

Making an impact: Dossier’s immersive 3D billboard in Times Square

(Services)

3D PRODUCTION

(Deliverables)

3D • VIDEOS • PHOTO • SOCIAL CONTENT

(The project)

Transatlantic conceptualized and produced an immersive 3D billboard for Dossier, designed to captivate the bustling audience of Times Square. This innovative display brought one of Dossier’s iconic fragrances to life with a dynamic, eye-catching 3D effect. The billboard not only showcased the brand’s creativity but also engaged viewers in a memorable way. This project marked a significant moment for Dossier, as we transitioned their brand narrative from the digital sphere to one of the world’s most iconic physical advertising spaces. The activation was complemented by a range of digital and social content to maximize the campaign’s reach and impact.

(Context)

Dossier, a New York-based perfume brand, has partnered with Transatlantic since its inception to shape and elevate its brand image and communications. As part of their latest brand activation, the goal was to extend Dossier's presence beyond digital platforms and make a bold statement in the heart of New York City—Times Square.

(Result)

The immersive 3D billboard made a striking impression in Times Square, drawing significant attention and reinforcing Dossier’s status as a forward-thinking brand. In addition to engaging thousands of people in Times Square, the accompanying story content was viewed more than 68,000 times on social media, amplifying the campaign's reach and impact.