Candle launch
(Dossier perfumes)
Launch strategy
It’s lit!
(Brief)
After having successfully launched its perfumes for all and of quality, Dossier wishes to launch itself in candles. Candles inspired by their fragrances.
For this occasion, we accompanied the brand in the creation of content and in a teasing strategy on social media.
(Services)
• Strategy
• Creative direction
• Content creation
• Production
• Social media
(Deliverables)
• Photoshoot
• Social media content
Launch announcement
For the launch, we first worked on a content highlighting the large size of the candles compared to the old candles
We worked on several creative & original assets for social media.
Content production
Before the official launch of the candles, we realized a photo shooting to create content and thus allow to feed the various supports of the brand: social media, website, newsletter...
