Bastille
14 Juillet
Bastille day, every day: Launching the essence of french celebration with Bastille
(Services)
CAMPAIGN
(Deliverables)
VIDEOS • PHOTO • SOCIAL CONTENT
(The project)
Transatlantic partnered with Bastille to craft and execute a comprehensive campaign for the 14 Juillet fragrance. We established a strong positioning: “14 JUILLET: A Fragrance That Captures the Essence of Freedom and Celebration,” inspired by Bastille Day. Our strategy included a targeted teasing phase with content creators, building anticipation ahead of the official launch. The full campaign featured a captivating launch film, product packshots, and social content, all unified under the theme “Bastille Day, Every Day,” emphasizing the year-round spirit of French celebration.
(Context)
To mark the launch of their new fragrance, 14 Juillet, Bastille sought to create a campaign that would encapsulate the spirit of French freedom, celebration, and joie de vivre. The objective was to build a comprehensive launch strategy that would resonate deeply with the brand’s audience, positioning 14 Juillet as more than just a perfume, but as an embodiment of the French way of life.
(Result)
The 14 Juillet campaign was a resounding success, firmly establishing Bastille as a symbol of French culture and celebration. The well-orchestrated teasing phase generated significant anticipation, while the official launch captured widespread attention and engagement across digital platforms. The campaign’s strong narrative and visually cohesive elements resonated deeply with the target audience, driving both brand recognition and product desirability. By embodying the essence of France's most celebrated day, the campaign strengthened Bastille's brand identity and deepened its connection with consumers.
