SS23
(ami Paris)
SS23
Content production around the Spring/Summer 2023 fashion show.
(Brief)
For the Ami Paris SS2023 fashion show, the brand ask was to produce content around this one-of-a-kind event.
We worked on a teasing phase with personalities to announce the show. We then ensured the production of multiple assets on the day of the show with an almost instantaneous turnaround on delivery.
We managed a team of photographers and filmmakers to create a series of shoots and several video capsules.
(Services)
• Content creation
• Production
(Deliverables)
• Videos
• Photos
• Social content
Teasing phase: VIP content
To tease the SS 2022 fashion show of Ami Paris at the Sacré-Coeur, we accompanied the brand to produce several video capsules where personalities like Carla Bruni or Diane Kruger recited a text sublimating the city of Paris. We organized this shoot in various cities (Paris, Marseille, Shanghai, Shengzhou) where the personalities always had the same decor and visual intention.
Making of the Spring Summer 23 Collection
For the Spring Summer 23 fashion show, we made an Ami Diary following Alexandre Mattiussi during this show.
OOH content
Before the show, we organized the shoot of several OOH posters as a teaser to announce the show. The OOH strategy involved a mysterious teaser and a reveal of the place and the date.
A video teaser before the show
On the day of the show, we organized a video and photo shoot to present the show's set.
Social content
The videos & photos were used in several formats for the brand's Instagram account.
