AMI PARIS SS23 Content + VIP Teaser
AMI PARIS
Elevating the Fashion Show Experience with Exclusive Content
(Services)
CONTENT CREATION
(Deliverables)
VIDEOS • PHOTO • SOCIAL CONTENT
(Context)
For the AMI Paris Spring/Summer 2023 fashion show, the brand sought to produce a comprehensive suite of content to amplify the event. The objective was to build anticipation with a VIP-led teaser phase, deliver high-quality assets on the day of the show, and create an engaging narrative around the event for digital and OOH platforms.
(The project)
We developed a multi-phase strategy to bring the AMI SS23 show to life:
VIP Teasing Phase: We collaborated with personalities like Carla Bruni and Diane Kruger, producing video capsules in Paris, Marseille, Shanghai, and Shengzhou. Each featured the same elegant decor and visual intent, with the stars reciting texts celebrating the essence of Paris.
Making of the Collection: As part of the AMI Diary series, we documented Alexandre Mattiussi’s journey through the show, offering an intimate behind-the-scenes look.
OOH Content: We managed the shoot for teaser posters that revealed the show’s location and date. The campaign unfolded in two stages: a mysterious teaser followed by a reveal.
Show Day Content: On the day of the event at the Sacré-Cœur, we orchestrated a video and photo shoot to showcase the show’s unique set and atmosphere, ensuring almost instantaneous delivery of the as
(Result)
The SS23 campaign elevated AMI Paris’s presence across digital and physical platforms. The VIP-led teaser built anticipation, while the diverse content suite—from behind-the-scenes videos to OOH assets—captured the grandeur of the event and connected with AMI’s audience globally.