AMI PARIS
Galeries Lafayette Summer 24
Ami Paris x Galeries Lafayette Summer 24: capturing “La Promenade d’Ami”
(Services)
BRAND CONTENT
(Deliverables)
VIDEOS • PHOTO • SOCIAL CONTENT
(The project)
Transatlantic was entrusted with the task of creating a series of photo and video content that would encapsulate the spirit of “La Promenade d’Ami” at Galeries Lafayette. Our team developed and produced a range of content, highlighting the Deauville-inspired aesthetic and the immersive experience of the summer activation.
The goal was to bring the atmosphere of a Deauville summer to life, engaging the audience and extending the reach of the event through captivating visuals shared on social media.
(Context)
For the Summer 2024 season, AMI Paris took over the terrace at Galeries Lafayette, transforming it into “La Promenade d’Ami,” inspired by the iconic beach cabins of Deauville. This unique activation was designed to evoke the charm of a seaside getaway right in the heart of Paris. AMI Paris sought to capture and share the essence of this exclusive experience through compelling photo and video content.
(Result)
The content produced for AMI Paris’s Summer 24 activation was a resounding success, with the series of videos accumulating 215K views on Instagram. The visuals effectively conveyed the unique experience of “La Promenade d’Ami,” resonating with AMI Paris’s audience and amplifying the brand’s presence during this exclusive summer event.
