Ami Paris

FW23

Capturing the moment: content creation for Ami Paris FW2023

(Services)

BRAND CONTENT

(Deliverables)

VIDEOS • PHOTO • SOCIAL CONTENT

(The project)

Transatlantic was entrusted with the task of producing a range of content for the Ami Paris FW2023 show. We orchestrated a comprehensive content strategy that included a teaser phase to build anticipation, followed by a meet-and-greet shooting session that added a personal touch to the event coverage. Our team managed a group of photographers and filmmakers to capture the essence of the show through dynamic video capsules and stunning photography.

In addition to the main event coverage, we leveraged the opportunity to film the second episode of the "About..." series with Olivia Neill. This episode provided an insider’s view, following Olivia as she interacted with key figures behind the show, including Ami's Creative Director Alexandre Mattiussi and other influential personalities.

(Context)

For the Ami Paris Fall/Winter 2023 fashion show, the brand sought to produce compelling content that would highlight the unique nature of the event and engage their audience across various platforms. The aim was to create a narrative that not only showcased the fashion but also captured the creative energy behind the scenes.

(Result)

The content produced for the Ami Paris FW2023 show successfully amplified the brand’s presence and engagement on digital platforms. The teaser phase generated excitement leading up to the event, while the meet-and-greet content and video capsules offered a deeper connection with the audience. The "About..." episode further enriched the brand’s storytelling, providing fans with an exclusive behind-the-scenes look. Overall, the campaign strengthened Ami Paris’s brand narrative and deepened its relationship with its audience.