AMI Paris: AMI Diary Series

AMI PARIS 

Immersing Audiences in the Brand’s World with AMI Diary

AMI Paris: AMI Diary Series

(Services)

CONTENT CREATION

(Deliverables)

VIDEOS • SOCIAL CONTENT

(Context)

As part of our ongoing collaboration with AMI Paris, we had the opportunity to create and produce exclusive content for the brand’s "AMI Diary" series. These videos were designed as intimate journals, offering consumers an inside look into the world of AMI, defined by its iconic "A de Coeur" signature.

(The project)

We produced several episodes for the AMI Diary series, each showcasing unique experiences tied to the brand’s identity. From "Get Ready With Me" sessions with VIPs in Seoul, to behind-the-scenes moments at Paris Fashion Week, and an exploration of the F.AMI.LY photography exhibition at Art Basel Miami, the series transported viewers into the heart of AMI’s world. These videos, available on YouTube, provided an authentic and immersive way for audiences to connect with the brand.

(Result)

The AMI Diary series garnered over 500K views on YouTube, strengthening AMI Paris’s digital presence and offering a deeper connection with its global audience. This engaging content reinforced the brand’s storytelling and its unique, heartfelt universe.