Ami Diary with Camila Mendes
(Ami Paris)
Ami Diary with Camila Mendes
On the occasion of the MET Gala 2022, Alexandre Mattiussi, founder and Creative Director of the brand AMI Paris designed the dress for the star of the Riverdale show: Camila Mendes.
(Brief)
The brand ask was to work on a video for their AMI Diary series and follow this event's creation and preparation.
This shooting took place over three days between Paris and New York City. We delivered the videos in multiple formats three days after the event for publication on the brand's youtube and other networks.
(Services)
• Production
• Art Direction
(Deliverables)
• Photos
• Videos
A special video for the "Ami Diary" series
This shooting took place over three days between Paris and New York City to follow the dress creation process from design to being shown on the red carpet.
A photo report
To feed the brand's Instagram account and continue to bring this documentary approach, we made a series of photos of the creation of the dress in the studios in Paris to the fitting in NYC.
Social content
The main video was created in several formats for the brand's Instagram account.
Additionally, we had videos translated for the Chinese market.
